The Rangla Punjab Tourism Summit will take place from September 11 to 13, 2023 at Amity University, SAS Nagar (Mohali). Besides that, the Punjab Tourism Department is hosting the summit to promote tourism in the state. In fact, the tourism industry in Punjab will greatly benefit from this summit. Anmol Gagan Mann, the minister for tourism and culture in Punjab, made this announcement on Monday in Amritsar during a gathering of business leaders from the travel sector. Similarly, the summit brings together important parties like politicians, tour guides, hoteliers, and travel agents. After all, its mission is to address challenges and seize opportunities in the Punjab tourism industry while developing growth strategies.
Objectives of Rangla Punjab Tourism Summit
The Rangla Punjab Tourism Summit will include numerous panel discussions and workshops on subjects like:
- Marketing Punjab as a tourist destination
- Developing Innovative Tourism products and experiences
- Enhancing the environment for tourism
- Luring investment in the tourism sector
- Responsible tourism promotion
- The part technology plays in tourism
- The challenges and opportunities confronting the Punjab tourism industry
- Creating a tourism master plan for Punjab
- The establishment of a tourism investment fund for Punjab
Anmol Gagan Mann’s Statement
She clarified that it is a good thing that a large number of tourists visit Amritsar every day. However, Punjab has enormous tourism potential in all of its domains. Moreover, knowledge about Punjab is not that well known outside of the state. She said that promoting tourism in the state by highlighting cultural and historical sites is one of her department’s initiatives. Likewise, she wants to promote these locations as both historical and commercial tourist destinations.
Mann stated that her department will soon launch an all-in-one app. This app will serve as a central hub for sharing data on hotel bookings, well-known tourist attractions, travel guides, and other subjects. Additionally, its purpose is to assist any visitor in fully experiencing the state. Likewise, the department plans to organize 23 large tourism fairs focusing on food, sports, agriculture, village economies, and more next year.
Conclusion
The First Rangla Punjab Tourism Summit in Mohali, Punjab is a significant occasion that will benefit Punjab’s tourism sector. Furthermore, this is a once-in-a-lifetime opportunity for tourism stakeholders to gather and discuss the future of tourism in Punjab. Not to mention, the summit expects to generate new ideas and plans to promote tourism in the region. Finally, it serves as a forum for the exchange of ideas and best practices as well as the development of strategies to boost tourism in the state.
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